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REALTORS® Dedication to Excellence (C2EX)

The Dedication to Excellence Program will develop and improve eleven competencies that point out a REALTOR®’s dedication to ethics, advocacy, know-how, information privateness, and excellent customer support. These REALTOR® C2EX Competencies will embody the next:

  1. Being present and educated in regards to the legal guidelines, laws and laws affecting the true property disciplines the REALTOR® engages in, and about actual property of their neighborhood usually.
  2. Understanding the Code of Ethics is a residing doc, and conserving themselves knowledgeable about its duties and obligations on an ongoing foundation.
  3. Offering equal skilled providers to all according to Article 10 of the Code of Ethics.
  4. Advocating for property possession rights of their neighborhood, state and nation.
  5. Acknowledging and valuing that honesty and integrity are elementary and important to REALTORS® being often called shoppers’ trusted advisors.
  6. Changing into and remaining proficient in using know-how instruments to supply the very best ranges of service to shoppers, prospects and the general public, and facilitating cooperation by sharing correct, present info with shoppers and with different actual property professionals.
  7. Maintaining-to-date on legal guidelines and laws governing information privateness and information safety, and taking needed and applicable steps to safeguard the privateness and integrity of data entrusted to them.
  8. Committing themselves to enhancing their information and abilities in the true property areas of follow they have interaction in on an ongoing foundation.
  9. Offering superior customer support.
  10. Appreciating that courtesy, well timed communication and cooperation are elementary to facilitating profitable actual property transactions, and to constructing and sustaining an impeccable skilled fame.
  11. As a broker-owner or principal of an actual property firm, being dedicated to creating and sustaining an surroundings that promotes glorious customer support according to these requirements.

To encourage skilled improvement within the REALTOR® C2EX Competencies, an internet site and corresponding cellular software shall be developed to host the Dedication to Excellence program.

The Program will supply every REALTOR® the chance to finish a C2EX Expertise Evaluation: a complete, innovative, abilities and persona identification system designed to measure a REALTOR®’s proficiency within the C2EX Competencies.

The C2EX Expertise Evaluation will produce a self-paced, facilitated path via a customized schooling program, particular motion steps, and tailor-made instruments and sources primarily based on the outcomes of the C2EX Expertise Evaluation. This Journey would meet the person wants of every REALTOR®, and maximize engagement by providing the merchandise and alternatives recognized as being of use and curiosity to a specific REALTOR®.

Every REALTOR®’s C2EX Journey shall be distinctive, and can establish the absolute best path for that individual particular person towards excellence within the REALTOR® C2EX Competencies.

The REALTOR® C2EX Journey will embody varied parts to information a REALTOR® towards excellence within the REALTOR® C2EX Competencies:

  1. C2EX Motion Steps will broaden a REALTOR®’s talent improvement and engagement with their neighborhood via a recommended sequence of actions, akin to attending an occasion or collaborating in a suggestion and evaluate program. The C2EX Motion Steps Tracker is a journal of Motion Steps accomplished by the REALTOR®.
  2. C2EX Studying Prospects will supply a particular formal or casual studying alternative, akin to coursework, attending a webinar, or enjoying a studying sport, uniquely designed to reinforce a talent or enhance a habits recognized in a REALTOR®’s C2EX Expertise Evaluation. The C2EX Studying Prospect Tracker is a journal of Studying Prospects accomplished by the REALTOR®.

If a REALTOR® identifies of their C2EX Expertise Evaluation that they’re a dealer/supervisor, they may unlock a particular C2EX Dealer/Supervisor Path: a companion REALTOR® C2EX Journey for brokers and managers, providing Motion Steps and Studying Prospects designed to interact their brokers in pursuing elevated professionalism via the Dedication to Excellence Program.

As soon as a REALTOR® completes the Motion Steps and Studying Prospects of their REALTOR® C2EX Journey for a specific competency, they are going to be awarded one of many C2EX Excellence Badges: digital insignias supplied as recognition of a REALTOR®’s excessive stage of accomplishment in one of many REALTOR® C2EX Competencies. These success measures will enable REALTOR®’s to advertise their progress and obtain encouragement alongside the way in which.

Reaching C2EX Excellence Badges unlocks new C2EX Motion Steps and Studying Prospects which strikes a REALTOR® one step nearer to the REALTOR® C2EX Endorsement: an award given to a REALTOR® for reaching excellence in all of the REALTOR® C2EX Competencies. The REALTOR® C2EX Endorsement is a singular market benefit, figuring out the REALTOR® as a well-rounded skilled dedicated to offering superior customer support and representing the beliefs of the REALTOR® group.

As soon as a REALTOR® achieves their REALTOR® C2EX Endorsement, they are going to be inspired to finish one other C2EX Expertise Evaluation to unlock new Motion Steps and Studying Prospects, and obtain a model new, custom-made C2EX Journey.

The Dedication to Excellence Program will encourage use of the C2EX Pledge of Efficiency: An assurance supplied by a REALTOR® to their shoppers, fellow brokers and brokers, and by brokers/managers to their brokers, detailing their dedication to skilled excellence via the Dedication to Excellence Program.

The Nationwide Affiliation of REALTORS® will encourage significant dealer/supervisor involvement in and assist of the Dedication to Excellence program by making a viable, measurable program that’s acknowledged as a definite market benefit by REALTORS® and shoppers alike, creating agency C2EX Endorsement applications, and positioning participation in this system as the very best stage of service excellence.

The Nationwide Affiliation of REALTORS® will promote the worth of native and state ombudsman applications as a way of successfully addressing and proactively resolving peer to see disputes amongst members.


The Dedication to Excellence Program encourages professionalism in REALTORS® by using a multifaceted strategy aimed toward providing alternatives for persevering with schooling {and professional} progress. A member’s Dedication to Excellence is a cultural mindset shift, and a lifelong dedication to changing into the absolute best skilled and offering superior customer support.  

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