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Social Media Optimization and Mindset With Harrison Beacher

Everyone knows that social media generally is a time-wasting black gap. We additionally know it may be a tremendous instrument to attach with family members, buddies, and potential purchasers. How do you stability each with out feeling overwhelmed? At the moment’s visitor, Harrison Beacher is aware of methods to get probably the most out of your social media presence, with out the overwhelm! On this episode, he provides methods to create a complete social media plan so as to construct connections with intention.

[1:30] Just a little bit about Harrison and his background in actual property.

[5:00] What social media platform do you have to select?

[8:20] Harrison shares a few of his favourite methods to optimize social media.

[8:40] What was the very last thing that made you cease scrolling? What sort of content material do you wish to eat?

[10:30] Think about taking a fast 101 pictures class to raised perceive what makes an excellent image.

[11:20] Ought to you could have folks in your photographs or ought to or not it’s a selfie?

[14:40] How will we improve the engagement we presently have on Instagram? Hashtags!

[19:10] Keep in mind, we have to have an abundance mindset. Interact with different folks utilizing your hashtag.

[24:50] It’s okay to make errors or have typos. Harrison generally goes again to reword issues in a greater method. It’s simply necessary to be intentional with the content material you’re sharing.

[30:50] Public posts, whether or not enterprise or in any other case, ought to be welcoming and open to everybody.

[35:35] Are you struggling to create a social media plan? Harrison has some suggestions for you!

[41:35] What subjects are you able to/do you have to discuss as a REALTOR®?

[45:15] Together with your photographs, use it as a chance to inform a narrative. Individuals do learn the descriptions!

[48:05] If you develop into a neighborhood skilled, there’s a lot alternative out there to you.

[48:40] As an alternative of fascinated by social media as a gross sales instrument, consider it as a community-building instrument.

[50:15] Harrison talks in regards to the significance of an excellent mindset and why it’s key to your success.

[54:25] Create good routines and programs, and people will carry you ahead through the days you’re feeling sluggish or down.


“It’s okay to tear off and duplicate a number of the greatest practices different folks have. Take the thought or idea and create one thing related.” — Harrison

“The mindset we have to have to assist customers and develop our companies is an abundance mindset. Once we join, we construct group.” — Harrison

“Social media is free to tag that location, be intentional in regards to the story you inform, and appeal to extra folks to that story. It lets the individuals who stay there be reminded of you.” — Harrison

A local Washingtonian and washed-up Division 1 school soccer participant, Harrison Beacher is a managing associate of the Coalition Properties Group, serving the complete DC metro space affiliated with KW Capital Properties. Harrison was honored by the Nationwide Affiliation of REALTORS® and included in REALTOR® Journal’s 30 below 30 Class of 2016. Harrison presently serves as 2022 president for the Better Capital Space Affiliation of REALTORS® (GCAAR), and in addition serves as an at-large director for the DC Affiliation of REALTORS® (DCAR). Harrison serves as a 2022 Chair for the Dealer Engagement Council and serves as an NAR Nationwide Director. A retired DJ, Harrison loves making playlists for his workforce occasions, sharing humorous memes and Tik-toks, and touring to locations with scrumptious meals, drinks, nice music, nightlife, heat climate, and tradition. Harrison is a nationwide speaker and coach on the subjects of social media optimization, mindset, variety, and inclusion.

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