Monday, December 5, 2022
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YouTube Video Advertising and Extra with Antoine Dupont


In the present day, Antoine Dupont and I get sensible with YouTube advertising and some video suggestions, as effectively. Antoine teaches what he does. Discover ways to create movies that create worth and produce leads with individuals who already belief you due to your video presence. It is a fantastic dialog. Antoine Dupont is a keynote speaker and advertising marketing consultant and strategist specializing in digital advertising. He is an in-demand marketing consultant for locating the methods that work. Let’s hear these methods that can work and contemplate why we aren’t doing them already.

[6:28] Antoine talks in regards to the three issues try to be doing to advertise your self and to face out on this content-saturated world.

[6:52] Antoine has traveled 3 times across the earth this yr alone. He spends a whole lot of time on planes. He pays consideration to what individuals are doing on their telephones.

[8:05] Contained in the airport, individuals are watching movies as a result of they’ve Wi-Fi. On the airplane, they typically play video video games, with out Wi-Fi. If we’re on our telephones consuming content material, so are our purchasers. Movies work and they’ll generate leads. The aim of video for brokers is pure lead era.

[9:11] Creating video is one of the simplest ways for an agent to get natural consideration on themselves. If an agent can not afford to pay for prime search engine marketing, being on YouTube is completely inside the agent’s management and it could trump all the remainder of the ways in which you get natural consideration.

[11:28] Antoine’s technique is considering what it’s that folks need, like, and wish.

[12:14] Antoine does a whole lot of analysis to reply these three questions.

[13:41] Antoine says to make notes of what you see within the first ten outcomes.

[15:56] One other useful gizmo for actual property brokers is answerthepublic.com.

[18:40] Brokers generally make a mistake with video, making an attempt to leverage YouTube as a lead generator. Your first goal ought to be to supply worth.

[19:37] Persons are in search of suggestions, hacks, and secrets and techniques on how one can discover one of the best house for themselves, and how one can know if this house is healthier than that house. Reply these questions.

[20:08] Antoine generates so many leads by his channel that come to him, with out him promoting something

[21:02] Antoine shares what his method can be if he abruptly determined to grow to be an actual property agent in Nashville, Tennessee with out figuring out something about Nashville.

[21:50] Antoine would begin creating content material, beginning with, “One of many points that folks have with shopping for houses right here is X, Y, and Z.

[22:19] Over time, with Antoine doing video, after video, after video, individuals are going to say this man is aware of his stuff, this man’s an knowledgeable.

[22:54] Monica elaborates on Antoine’s feedback about constructing a enterprise in a brand new space.

[24:11] The explanations many brokers do not comply with these steps are that they’re too busy, they do not know how, or they do not like the way in which they appear or sound.

[27:38] Even well-loved audio system will be uneasy about how they appear and sound. Hold pushing ahead anyway and create video content material.

[29:26] Monica shares how she created a six-video collection this week for her daughter on the steps to purchasing a house and changing it to an Airbnb or a rental property.

[30:30] Going onto all of the platforms will not be preferrred for many brokers. You will be mediocre on each platform otherwise you will be an knowledgeable on one platform. Every platform requires separate experience. Select the platform that you just’re most snug with.

[31:52] Every platform requires its personal experience. Antoine explains why he does not do Instagram. He recommends that actual property brokers choose YouTube, and grow to be specialists at it.

[34:00] Monica and Antoine focus on video creation.

[39:15] The thumbnail is the image folks will see once they scroll by your video on their telephone or desktop. It’s the picture folks click on to look at your video.

[41:38] For YouTube, make a thumbnail that can make the folks in your viewers wish to click on in your video. Go to a freelancer to make wonderful thumbnails to your movies.

[42:48] Draw a shot plan. You should use a display from a scene in your video for the thumbnail however you wish to make it an interesting graphic so folks will wish to watch it.

[46:53] The thumbnails ought to be in line with the tone of the movies. They should match your character within the movies. Do not be one thing you are not.

[47:52] Customise the way you produce your video for that market. How your viewers resonates with you is essential.

[52:11] Monica suggests sources for extra info and training.

Tweetables

“I wish to remind you that now we have all of those again episodes and so they’re all the time there in case you want that particular piece of data.” — Monica

“The three issues try to be doing to advertise your self and to face out on this content-saturated world are, 1.) Video, 2.) Video, and three.) Video.” — Antoine

“Whether or not it is on Instagram, on TikTok, on Fb, or on YouTube, the one distinction is the way in which they’re holding their telephone. So in the event that they’re watching Instagram or TikTok, it is upright. If it is sideways, then it is YouTube.” — Antoine

“One of many issues which can be useful for brokers to know is creating video is, if not the one, actually one of the simplest ways for them to get natural consideration on themselves.” — Monica

“Give it some thought for a second, what Google desires me to do; is it that Google desires me to come back just one time and by no means come again, or does it need me to come back again and again? So it will attempt to give me the absolute best reply they’ll discover for me.” — Antoine

“It does not matter what Colleen — my spouse — and I give it some thought. None of our opinions matter. What issues is what YouTube and Google and AnswerThePublic are telling us.” — Antoine

“The quickest rising demographic on YouTube is 45 to 65, that are folks with a checkbook.” — Antoine

“Persons are making an attempt to leverage YouTube as a lead gen and it’s a strategic mistake. Your first goal ought to be to supply worth. In the beginning, present worth. Neglect about lead gen. Lead gen goes to be a results of you offering worth.” — Antoine

“We’re producing so many leads for us by our channel and we infrequently ask for something. It involves us. And the rationale why it involves us is that we offered a lot worth within the forefront that folks come to us as, … ‘Are you able to assist us discover a information in Paris?'” — Antoine

“Look — simply get on the market. Write a script. Get some concepts of content material to create and begin capturing. And that is actually it. The factor that is in your manner is that you just’re not beginning.” — Antoine

“To ensure that me to execute Instagram correctly, I have to have a technique and I have to have the sources to execute that technique correctly. And at the moment, I do not. … Choose a platform and grow to be nice at it. … I might advocate for an actual property agent, choose YouTube and do YouTube.” — Antoine

“I do know it is daunting, I do know it is overwhelming, however that is what your viewers on the market desires to devour. It is video. So higher get began now!.” — Antoine

“Let’s do it! That is what they need. Let’s present it. Let’s deliver the long run to proper now!” — Monica



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