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Sustainability Offers a Worth Proposition for Actual Property Professionals & Associations


ORLANDO (November 13, 2022) – Sustainability gives a worth proposition for actual property professionals and associations, in line with a session at 2022 NAR NXT, The REALTOR® Expertise, in Orlando, Florida.

“While you take a look at the information, 39% of U.S. power consumption is attributed to the constructed surroundings,” mentioned Craig Foley, founding father of Sustainable Actual Property Consulting Providers, LEED inexperienced affiliate and chief sustainability officer at LAER Realty Companions in Melrose, Massachusetts, stating that residential houses account for 22% of that consumption. “So, nearly 1 / 4 of U.S. power consumption is within the houses that we reside in, [representing] a possibility for us to actually have interaction our shoppers about being a part of the answer.”

Christopher Matos-Rogers, affiliate dealer at Coldwell Banker in Atlanta, Georgia and founding father of the sustainability-focused group, Matos-Rogers Group, additionally provided context for why the dialog round sustainability has modified.

“Whether or not it is renewable power, folks placing energy vegetation on their rooftops, or battery storage and this relationship to our autos, the whole lot is altering proper earlier than our very eyes,” Foley mentioned. “Now we have such an incredible alternative to be main on that.”

These sustainability adjustments on the transaction — issues that Realtors® ought to know to supply further worth to shoppers — add a class of experience for brokers.

“That is simply the sport of enterprise, particularly the actual property enterprise. It is at all times altering, the market is at all times shifting, there are new competitors fashions,” defined Matos-Rogers. “Sustainability is a chance to face out, to supply worth, defend your worth to shoppers and the general public. It is an incredible content material and engagement piece. You do not have to be an professional at it, however you want to concentrate on it.”

Foley defined that solely 0.5% of Realtors® have their GREEN designation, and he beneficial that each one NAR members develop into educated about sustainability and high-performance houses.

“Being educated is firstly,” Foley says. “Should you go to inexperienced.realtor, we have got a complete [web] web page there the place you’ll be able to plug in ZIP Codes and discover GREEN-designated brokers.”

The Nationwide Affiliation of Realtors® is America’s largest commerce affiliation, representing greater than 1.5 million members concerned in all elements of the residential and business actual property industries.

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