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Advert Marketing campaign, Affordability, Corporations, Scams

‘That is who we R!’ A brand new advert marketing campaign spotlights REALTORS® and their Code of Ethics.

Tax adjustments are making housing much less reasonably priced!

And the way aggressive IS actual property? We have now the brand new information.

These tales and extra on The Voice for Actual Property

Hello, I am Stephen Gasque with the Nationwide Affiliation of REALTORS®

You will see it on Tv and radio – all throughout America: REALTORS®’ new nationwide advert marketing campaign, That is Who We R. The marketing campaign reveals there isn’t any one higher at serving to individuals purchase, promote, and lease actual property. Nevertheless it goes past that message, by exhibiting that guided by their Code of Ethics, REALTORS® are the business professionals devoted to placing the pursuits of people-and their communities-first.

You’ll be able to see the advert on cable TV channels like HGTV and the Meals Community, and in addition on streaming platforms like Hulu and Sling TV. The marketing campaign can also be on radio stations throughout the nation, and digital audio by means of Pandora and Spotify. You will additionally see the marketing campaign on social media and main web sites. However that is not all! Search for branded content material partnerships by means of channels like Condo Remedy, Vice Media, and The Washington Submit.

And you should utilize the marketing campaign supplies to assist what you are promoting profit from this marketing campaign. Simply go to That is Who We R dot Realtor to entry logos, print and banner advertisements, and hyperlinks to the audio and video spots.

However keep in mind – like all NAR supplies, there are guidelines. So make sure to comply with the rules. They provide help to perceive what you’ll be able to and can’t do with these new branding supplies.


The 2017 Tax Cuts & Jobs Act lowered tax charges and made different adjustments which might be favorable to taxpayers-including you as an unbiased contractor.

It created the 20 p.c enterprise curiosity deduction you can take to your commissions.

Nevertheless it’s hurting many householders and homebuyers, too. New limits on the mortgage curiosity deductions and state and native tax deductions are hurting affordability for a lot of households all through America. That is the message Kevin Brown, a veteran actual property dealer and previous president of the California Affiliation of REALTORS®, informed the Home Methods & Means Committee in a latest listening to.


Enhancements to the tax legislation will not occur in a single day. A number of work have to be executed to put the groundwork earlier than adjustments will be made. That is why NAR is trying fastidiously on the influence legislation is having and ensuring lawmakers have that info as they determine what to do.


Nobody is aware of greater than you the way aggressive your business is. A brand new report from NAR, finds the overwhelming majority of actual property brokerages are adapting to the digital period. The 2019 Profile of Actual Property Corporations, stories that almost all brokerages at the moment are small, and independently owned. And most are working on-line, and in addition – in brick-and-mortar places of work. This is NAR Chief Economist Lawrence Yun on how firms are altering to stay aggressive in at the moment’s setting.


You’ll be able to entry that report on by looking out “2019 Profile of Actual Property Corporations.”


And now – one more rip-off alert. Prepared?

You obtain an e mail from NAR but it surely would not appear fairly proper. It tells you to replace your contact info or to donate cash to a person who wants it. That is proper – it IS a rip-off. Criminals are pretending they’re NAR to attempt to steal cash – from you. You’ll be able to shield your self, although, by being alert to what’s and isn’t a fraudulent e mail. This is NAR Vice President Liz Sturrock on how one can know if an NAR e mail is actual or not.


Entry her video, referred to as “Spoof Emails: Recognizing Scams in Actual Property,” on


And now a house gross sales replace for you. Gross sales of present properties had been down barely in NAR’s newest market information however, in a superb signal, contract signings are up virtually 5 p.c. That factors to wholesome gross sales positive aspects as we enter the spring dwelling shopping for season. This is NAR Chief Economist Lawrence Yun with extra.


Yun says the Federal Reserve is more likely to preserve rates of interest down for the 12 months, which is able to assist preserve a lid on financing prices…and strengthen dwelling gross sales additionally.


And that is our present for the week of March 12. You may get extra on every little thing we talked about at The Voice for Actual Property web page on

And by the best way – if you are going to NAR’s Affiliation Executives Institute in Austin – journey protected! And I will see you there.

And as all the time, thanks for becoming a member of us and make sure to be part of us once more as we deliver you all the newest information on The Voice for Actual Property.

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